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%INFLUENCE 770725
Many people seek to be influential. A person may be
influential by affecting many people---usually by
affective communications, rarely by intellectual
communication. Usually the degree of influence upon
individual people is in some sense proportional to the
personal investment per target person as made by the
influencer. For this reason mass mailings tend not to
influence recipients very much---there is little personal
investment made by the mailer. Financial investment does
not count for much as personal investment---unless the
recipient is touched by a knowledge of the sacrifice made
by the mailer. The affective impact depends upon a
knowledge of sacrifice made by the person making the
advance; nothing risked, nothing accomplished. The person
who is unwilling to take personal risks is not likely to
be influential. The person who seeks to manipulate others
while remaining personally invulnerable will not influence
others significantly, or in any meaningful way. The
degree of influence depends upon the degree of personal
involvement with the persons of concern. It is thus
difficult to influence many people in a deep way.
People who aspire to great power seek to influence
many people in significant ways. They seek positions of
leverage within government, business, education, etc. In
order to gain satisfaction in their efforts they learn to
see their efforts as being meaningful and significant.
They can not maintain their devotion to their cause unless
they see themselves as being influential. They are thus
biased and unable to assess the import of their
activities. There may be the appearance of influence in
media coverage of their activities---but people may not
have been personally moved. Their effects may be very
superficial and transitory---making the headlines for a
day, but not affecting anybody's heart.
Meaningful influence involves positive emotions as
well as intellect. This means that dialogue of various
kinds will be part of the influential process---and that
the influence will be reciprocal. Neither party will be
left unchanged nor dominant. The mutual relationship will
be the influential reality.
(c) 2005 by Paul A. Smith in
www.essayz.com Search for Integrity and Honesty
(On Being Yourself, Whole and Healthy)
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