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 %VULNERABILITY SEXUAL AROUSAL MANIPULATE ADVERTISE+960824
  %SECURITY GIFT SAFELY HINT SUGGEST SEDUCE MISLEAD 960824

     When we  are  sexually  aroused  we  are  vulnerable.
Commercial advertisers use this fact to make it easier for
them  to  manipulate our purchasing  dispositions.    They
include  in their advertisements (overtly or subliminally)
images  calculated to arouse interest in their product  by
mere  association.    Their focus is not so much upon  how
well  their  product  can help  to  promote  personal  and
communal   integrity---as   upon   getting  us   to   make
pleasurable  associations with their product so we will be
more likely to buy it at some future time.

     Healthy sexual arousal occurs within  contexts  where
people can be safely vulnerable---because of the  exchange
of free gifts of the freedom to be safely vulnerable. Such
is not the  case in the instance  of  a potential customer
viewing/listening   to  commercial  advertisements.    The
advertisements   are  presented without any free gift   of
the  freedom  to  be safely  vulnerable.     In  fact  the
viewer/listener   needs   to  beware  of  the  threat   of
seduction.
                                                                                                                               
                         (c) 2005 by Paul A. Smith in      
                    (On Being Yourself, Whole and Healthy)  
                                                                                                                               
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