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                   %DESIRING TECHNOCRATIC SOLUTIONS 800026

     Some desires may be satisfied by resource-consumptive
technocratic  solutions.    Warmth  may be provided  by  a
furnace  which consumes fuel.   Variety may be provided by
travel  in a car which consumes fuel.    Prestige  may  be
provided by conspicuous consumption of expendable consumer
goods.  Technocratic consumers often assume that it is for
them to have desires, and for technocrats to satisfy those
desires by offering consumer goods which are responsive to
the desires.  Desires are thus dealt with technocratically
and satisfied by resource consumption.   Little thought is
given  to the possibility of finding satisfaction  through
the  selection  of  desires  which  are  to  be   affirmed
personally.
                                                                                                                               
                         (c) 2005 by Paul A. Smith in      
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